Our Team

We leverage our experience and creativity to drive client success.

ALA deploys expertise at every step of the engagement. We leverage decades of both client-side and advisor-side experience in program design, activation, and optimization. Our team includes experts in survey construction, XM methodology, and advanced analytics. And we have assembled an all-star team of implementation consultants to ensure you are maximining the world-class Qualtrics platform to meet your goals. Most importantly, we operate as true collaborative partners with you along your XM journey.

Our Leadership

 

Our Partners have decades of combined experience as both XM Subject Matter Experts and Senior Leaders. They play important advisory roles in our client engagements, along with providing overall ALA firm leadership.

Scott Ahlstrand

Managing Partner

Jon Hughes

Managing Partner

Sean Williams, PhD

Managing Partner

Jeff Bechtolt

Senior Partner

Lilly Tripp

Senior Partner